ART DIRECTOR: 金永日
DESIGNER: 李星 赵明凯
YEAR: 2020.7
CLIENT: 祥云湾文化旅游区

祥云湾古镇位于湖北省孝感市云梦县黄香大道与祥云湾北路交界处，是由深圳市美丽集团投资近43亿元打造的特色文旅古镇项目，占地836亩。核心景区古建八派园复原了53幢徽派、晋派、京派等八大流派古建筑，蒲阳老街则集中了166幢迁建古建筑，涵盖亭台、楼阁、祠堂等类型，每栋建筑均按原址1:1拆解重建。形成一街五园格局，包括3.2公里水上游线、3.6公里陆上游线，以及钟鼓楼、古桥、码头等景观，被誉为中国第一古街。主要形象为一枚印有湾字的大型印章，核心图案为祥云环抱群山、一家三口悠然游玩的温馨画面。辅助图形设计均与祥云元素相呼应，形成连贯的视觉体系，强化品牌形象的整体性与文化内涵。
品牌项目: 景区视觉系统规范设计

Xiangyunwan Ancient Town is located at the intersection of Huangxiang Avenue and Xiangyunwan North Road in Yunmeng County, Xiaogan City, Hubei Province. It is a unique cultural tourism town project invested by Shenzhen Meili Group with an investment of nearly 4.3 billion yuan. The project covers an area of 836 acres. The core scenic area, Guixiaping Garden, has restored 53 buildings of eight different styles including Huizhai style, Jinxiang style, and Jingxiang style. Puyang Old Street has concentrated 166 relocated ancient buildings, covering pavilions, towers, temples, and other types. Each building is reconstructed exactly 1:1 according to the original site. It forms a street with five gardens, including a 3.2-kilometer waterway and a 3.6-kilometer landway, as well as bell towers, ancient bridges, and docks, and is hailed as the first ancient street in China. The main image is a large seal with the character “wan”, and the core pattern is a warm scene of a family of three enjoying a leisurely walk surrounded by clouds and mountains. The auxiliary graphic designs all correspond to the auspicious cloud elements, forming a coherent visual system and strengthening the overall brand image and cultural connotation.
Brand Project: vi System Design