DESIGNER:金永日
YEAR: 2020.9
CLIENT: 云梦皮影

云梦皮影戏于2011年5月23日被列入第三批国家级非物质文化遗产保护名录。作为国家级非物质文化遗产的传承人秦礼刚老师在半个世纪的风雨岁月里，吟唱于方寸舞台之上，选用黄牛皮为原料，经洗皮、晒皮、刮皮等多道工序处理，使皮质轻薄透亮、坚韧耐用。雕刻采用“阳刻为主、阴刻为辅”的手法，线条细腻流畅，人物的眉眼、衣饰纹样刻画精致，配色以红、黄、绿、黑等纯色为主，对比强烈且极具民间审美特色。本研究以非遗核心技艺的数字化展示与传承为核心课题，重点围绕皮影戏的艺术特色，通过对其形象与色彩的系统分析，开展皮影视觉图案的数字化重建，并依托皮影画册、数字视频、文创产品等多种设计载体，实现对皮影戏技艺的当代保存与活化传承。
品牌项目: 视觉系统形象设计

Yunmeng shadow puppetry was included in the third batch of the National Intangible Cultural Heritage Protection List on May 23, 2011. As an inheritor of national intangible cultural heritage, Teacher Qin Ligang has been singing on the small stage for half a century of wind and rain. He uses yellow cowhide as raw material and undergoes multiple processes such as washing, sun-drying and scraping, making the leather thin, transparent, tough and durable. The carving adopts the technique of “positive engraving as the main and negative engraving as the auxiliary”, with fine and smooth lines. The patterns on the eyebrows, eyes and clothing of the figures are exquisitely depicted. The color scheme mainly consists of pure colors such as red, yellow, green and black, with strong contrast and distinct folk aesthetic characteristics. This research takes the digital display and inheritance of core intangible cultural heritage techniques as its core topic, focusing on the artistic characteristics of shadow puppetry. Through systematic analysis of its images and colors, it conducts digital reconstruction of shadow puppet visual patterns and relies on various design carriers such as shadow puppet picture albums, digital videos, and cultural and creative products to achieve contemporary preservation and revitalization of shadow puppet techniques.
Brand Project: vi System Design