DESIGNER: 张成岗 金永日 金健
YEAR: 2021.5
CLIENT: HiiEDEN CLUB

HiiEDEN CLUB 位于延吉市烟河街，是一处可容纳两百余人的年轻人娱乐圣地。在品牌化竞争日益激烈的当下，如何塑造独特个性、实现与同类企业的鲜明区分，是本品牌手册旨在解决的核心课题。本手册系统划分为三大核心部分：文化理念、行为规范、以及视觉与空间形象。通过这三方面的明确界定与统一贯彻，有助于品牌在特定市场环境中保持高度相关性与形象一致性，从而树立专业、可信的企业形象。我们致力于将这里打造为充满欢乐与活力的“人间伊甸园”，为每位到来的年轻人提供难忘的体验。
品牌项目: CI系统设计

HiiEDEN CLUB is located on Yanhe Street in Yanji City. It is a popular entertainment spot for young people, capable of accommodating over two hundred people. In the current era of increasingly fierce brand competition, how to create a unique personality and achieve a clear distinction from similar enterprises is the core issue that this brand manual aims to address. This manual is systematically divided into three core sections: cultural concepts, behavioral norms, and visual and spatial image. Through clear definition and unified implementation of these three aspects, it helps the brand maintain high relevance and image consistency in a specific market environment, thereby establishing a professional and trustworthy corporate image. We are committed to turning this place into a “paradise on earth” full of joy and vitality, providing unforgettable experiences for every young person who comes here.
Brand Project: CI System Design