ART DIRECTOR: 金永日
YEAR: 2022.12
CLIENT: 延边天依智能科技服务有限公司

延边天依智能科技服务有限公司成立于2019年，是一家专注于为居家养老人群提供全方位安全保障与生活便捷服务的创新型企业。公司秉持“科技赋能，孝润万家”的理念，专业提供一键式紧急呼救、定期健康探访及多元化生活便利服务，致力于打造一个让居家老人平安、便捷、幸福的晚年生活环境。本公司的核心创新在于，将孝这一人类共通的情感与文化内核，巧妙地融入智能穿戴设备的设计与功能之中。我们开创性地采用了韩文字母解的构设计法，不仅赋予了产品独特的视觉识别性和文化底蕴，更通过科技手段，将抽象的孝道文化具象化为可感知、可交互的日常陪伴。这一独特的设计与功能整合，不仅有效提升了老年用户的使用幸福感与产品体验，更通过手表所承载的实时关怀与便捷服务，为身处异地或忙碌中的子女们提供了一个可靠的孝爱助手，极大地缓解了他们在赡养老人过程中的精神压力与实际负担，真正实现了科技与人文关怀的完美融合。
品牌项目: CI系统设计

Yanbian Tianyi Intelligent Technology Service Co., Ltd. was established in 2019. It is an innovative enterprise dedicated to providing comprehensive security guarantees and convenient life services for the elderly at home. The company adheres to the concept of “enabling technology, spreading kindness to millions of families”, and professionally offers one-click emergency calls, regular health visits, and diversified life convenience services. It is committed to creating a peaceful, convenient, and happy living environment for the elderly at home. The core innovation of our company lies in ingeniously integrating the universal human emotion and cultural core of filial piety into the design and functions of smart wearable devices. We pioneered the use of the Korean alphabet decoding design method, which not only gives the product a unique visual recognition and cultural heritage, but also, through technological means, transforms the abstract filial piety culture into perceptible and interactive daily companionship. This unique integration of design and function not only effectively enhances the user’s sense of happiness and product experience for the elderly, but also through the real-time care and convenient services carried by the watch, provides a reliable filial love assistant for children who are far away or busy, greatly alleviating their mental stress and actual burden in the process of supporting their elderly parents, truly achieving the perfect integration of technology and humanistic care.
Brand Project: CI System Design.