ART DIRECTOR: 金永日
DESIGNER: 李斌 孙伟俊
YEAR: 2017.9
CLIENT: 孝感市麻糖米酒有限公司

孝感麻糖米酒有限责任公司成立于2001年，是以麻糖、米酒等传统食品加工为核心的民营企业，现为湖北省农业产业化重点龙头企业和中华老字号企业。公司前身可追溯至1954年成立的孝感县麻糖厂，传承省级非物质文化遗产“孝感麻糖制作技艺”。本研究主要应用贵公司的核心元素标志，色彩，辅助图形等设计结果设计出了用麻糖形状构成的具有特色的麻糖包装和米酒包装的基础上设计了贵公司的吉祥物和公司形象挂历。
品牌项目: 视觉系统设计

Xiaogan Maotang Rice Wine Co., Ltd. was established in 2001 and is a private enterprise focusing on the processing of traditional foods such as sugar-coated snacks and rice wine. It is currently a key agricultural industrialization enterprise in Hubei Province and a Chinese老字号 enterprise. The company’s predecessor can be traced back to the Xiaogan County Sugar Factory established in 1954， inheriting the provincial-level intangible cultural heritage “Xiaogan Sugar-making Technique”. This research mainly applied the core elements， colors， and auxiliary graphics of your company to design a distinctive packaging for sugar-coated snacks and rice wine based on the shape of sugar-coated snacks， and then designed your company’s mascot and company image calendar.
Brand Project：VI System Design