ART DIRECTOR: 金永日
DESIGNER: 张成岗 金健 周杰
YEAR:2020.11
CLIENT: 寰城-家世界

寰城-家世界为南方国际商城大型专业市场群内独立版块，占地面积86亩，建筑面积为86983.8㎡，是孝感集装饰公司、建材五金、数码电器、智能家居、软装饰品、商务配套，一层为开放式商街，内外开门，展示面更广的大型家装综合体。独立店、大卖场、专卖店强强联合，共荣共赢，全面颠覆孝感传统商业形态。本研究通过《你和我的家》的理念，展示贵公司的核心文化理念。展示了企业文化规范，企业标志，企业色彩，企业规范文字，企业产品包装，企业展示空间等规范设计。
品牌项目: 企业形象系统设计

Huancheng – Home World is an independent section within the large-scale professional market cluster of Southern International Mall. It covers an area of 86 acres and has a construction area of 86,983.8 square meters. It is a large-scale home decoration complex integrating decoration companies, building materials and hardware, digital appliances, smart home products, soft decorations, business support, with an open commercial street on the first floor, with internal and external entrances, providing a wider display area. The independent stores, large stores, and specialty stores have joined forces to thrive and achieve mutual success, completely transforming the traditional commercial form in Xiaogan. This research showcases the core cultural concepts of your company through the concept of “You and My Home”, and presents the corporate culture norms, corporate logo, corporate color, corporate standard text, corporate product packaging, and corporate display space, all in a standardized design.
BRAND PROJECT: CI System Design