DESIGNER: 崔东虎 金永日 金财勤
YEAR: 2023.5
CLIENT: 河坝烧烤-人参羊

河坝烧烤小羊羔是河坝烧烤旗下孵化的特色子品牌，延续总店的成熟风格与品质基因，专注打造以人参羔羊为核心的烧烤体验。品牌精选自幼喂养人参的优质小羊羔，肉质细腻弹嫩、营养丰富，自推出以来便深受广大消费者喜爱。品牌形象以一只佩戴人参耳环的可爱小羊羔为主体，活泼灵动又不失辨识度，在延续河烧烤一贯亲切风格的同时，也传递出天然、滋养、有趣的品牌内核。
品牌项目: 企业形象系统设计

Haba Barbecue’s young lambs are a distinctive sub-brand launched by the main store. It continues the mature style and quality genes of the main store, focusing on creating a barbecue experience centered around ginseng lambs. The brand selects high-quality lambs that have been fed with ginseng since birth. Their meat is tender, rich in nutrition, and have been loved by consumers since their launch. The brand image features a cute little lamb wearing a ginseng earring as the main element, being lively and dynamic yet recognizable. While continuing the friendly style of Haba Barbecue, it also conveys the brand core of being natural, nourishing, and fun.
Brand Project: CI System Design