DESIGNER: 金永日 张志敏
YEAR: 2023.11
CLIENT: 湖北子辰酒业有限公司

湖北子辰酒业有限公司坐落于湖北省孝感市。在中国酒业竞争日益激烈的今天，品牌的脱颖而出既需要鲜明的差异性，也离不开深厚的文化底蕴。为此，我们打造了《楚民》酒一款根植于楚国八百年历史文化的湖北白酒。从品牌标志、瓶身造型、瓶盖设计，到外盒与礼盒包装，乃至终端体验空间，《楚民》的每一处细节均萃取自楚文化的典型纹样与精神符号，将其融入现代设计语言之中，形成统一而富有叙事感的视觉体系，让产品本身成为湖北楚文化的一张名片。
品牌项目: CI系统设计

Hubei Zichen Wine Co., Ltd. is located in Xiaogan City, Hubei Province. In today’s highly competitive Chinese wine industry, the emergence of a brand requires not only distinct differences but also a profound cultural heritage. Therefore, we have created “Chu Min” wine, an Hubei liquor rooted in the 800-year history of the Chu Kingdom. From the brand logo, bottle shape, bottle cap design, to the outer box and gift box packaging, as well as the terminal experience space, every detail of “Chu Min” is extracted from the typical patterns and spiritual symbols of Chu culture and integrated into modern design language, forming a unified and narrative-rich visual system, making the product itself a brand card of Hubei Chu culture.
Brand Project: CI System Design.