DESIGNER: 金永日 周杰
YEAR: 2022.3
CLIENT: 第二战场酒业有限公司

第二战场是由一位湖北退役军人于2022年创立的酒类品牌。该品牌主要面向退役军人及其家属，以及所有怀有军人情怀的消费者。品牌标志以闪耀的五角星和象征坚守的万里长城为核心元素，传递出荣耀、守护与坚韧的精神内涵。包装设计上，选用极具代表性的军人红色为主调，呼应品牌的军人风采为主题。
品牌项目: VI系统设计

The Second Front is a wine brand founded by a veteran from Hubei Province in 2022. This brand is mainly targeted at veterans and their families, as well as all consumers who have a sense of military spirit. The brand logo features a shining five-pointed star and the symbol of perseverance – the Great Wall – as its core elements, conveying the spiritual connotations of honor, protection, and resilience. In terms of packaging design, the representative military red color is chosen as the main tone, echoing the brand’s military style theme.
Brand Project: VI System Design