DESIGNER: 金永日
YEAR: 2021.12
CLIENT: 湖北黄上卤食品有限公司

黄上卤是源自福建的卤制品品牌。品牌标识以卤制品为灵感，巧妙构造成一个龙字，借龙寓意皇上，彰显尊贵气质与王者风韵。这一设计理念延伸至产品包装，龙纹纹理融入细节之中，凸显出产品的独特韵味与文化内涵。门店空间同样延续统一的视觉语言，以明快的黄色为主调，结合专属纹样塑造整体氛围，生动传达出品牌深厚的文化底蕴。
品牌项目: VI系统设计

Huang Shang Lu is a brand of braised products originated from Fujian. The brand logo is inspired by braised products and ingeniously formed into a character for “dragon”, using the dragon to symbolize the emperor and highlighting the noble temperament and regal charm. This design concept extends to the product packaging, with dragon patterns integrated into the details, highlighting the unique charm and cultural connotation of the products. The store space also continues the unified visual language, with a bright yellow as the main tone and combined with exclusive patterns to shape the overall atmosphere, vividly conveying the brand’s profound cultural heritage.
Brand Project: VI System Design