DESIGNER: 金永日
YEAR: 2023.7
CLIENT: 蚌埠鼎缘烧烤餐饮有限公司

鼎缘烧烤位于蚌埠市文化广场，是一个以“缘”为核心故事的烧烤品牌。品牌标志由两个相互依偎的人形构成，象征着人与人之间深厚的情谊与联结。其背后的故事，始于一位企业家见到朋友在疫情期间遭遇困境、事业破产，毅然伸出援手，鼎力相助，只为帮助挚友重整旗鼓、再次出发。这份源于信任与陪伴的“缘”，不仅点燃了一个品牌的诞生，也赋予了“鼎缘”二字温暖而坚实的内涵——既是鼎力相助的义气，也是因缘相聚的温情。
品牌项目：企业形象系统设计

Ding Yuan Barbecue is located in the Cultural Square of Bengbu City. It is a barbecue brand centered around the theme of “connection”. The brand logo consists of two figures hugging each other, symbolizing the deep friendship and connection between people. The story behind it began when an entrepreneur witnessed a friend facing difficulties and losing their business during the pandemic and decided to offer help without hesitation, solely to assist the dear friend in regaining their footing and setting off again. This “connection” rooted in trust and companionship not only gave birth to a brand but also endowed the words “Ding Yuan” with a warm and solid connotation – it is both the spirit of lending a helping hand and the warmth of meeting by chance.
Brand Project: CI System Design