Branding Factory Information

Having been deeply engaged in brand research for two decades, brand represents an expansion from individual to collective value(1). It is the process of analyzing the foundation of brand identity, shaping a perceptible form, and forming an alliance of love for all.
Analyzing the foundation of brand Identity is the most crucial step in brand planning and design to understand the target audience and touch upon the essential identity. Through systematic analysis, we clarify the attributes of the target, explore its distinctive advantages, and position the brand’s self-perception, enabling it to gain a firm foothold in the complex market and not follow the crowd.
Shaping a tangible form serves as a bridge for the transmission of a brand’s core values. Using design as a medium, the abstract core is transformed into a distinctive goal. With consistent creative visual techniques, brand memory is strengthened, making the transmission of brand value more coherent and complete, intuitive and perceptible, and touching people’s hearts directly.
Forming an alliance of love among all is the realm of brand symbiosis. Drucker, the father of modern Management, once said: The purpose of marketing is to make selling redundant(2).
When the foundation of brand identity is systematically sorted out clearly enough, the planning logic is solid enough, the expression of “form” is both consistent and distinctive, and has sufficient long-term value of trust and empathy. From an independent “I”, we have grown into a “we” that users are willing to choose, the public is willing to recognize, and society is willing to accept.

1.Jin Young-RI. Design of Brand System for Filial Piety Culture Theme City 

2. Drucker,1973, P. 97 Management: Tasks, Responsibilities, Practices[M]. Harper & Row.