DIRECTOR: 金永日
EDITOR: 王忠豪
YEAR: 2026.1
CLIENT: 七夕缘，黄滩酱油，陨石泉

五大洲的人们立于本国标志性背景前，用母语轻诉“我爱你”。这三个字，藏着千万种爱的模样：
富裕的爱是自带能量的滋养，是成全不消耗的付出；贫困的爱是委屈自己的牺牲，是索求回报的索取；强大的爱是接纳本真的允许，是不捆绑的尊重；虚弱的爱是内心空虚的期待，是渴望被填补的依赖；勇敢的爱是尊重自由的放手，是不惧失去的坦然；恐惧的爱是攥紧关系的控制，是向外求安的执念；智慧的爱是引导成长的启发，是授人以渔的通透；无知的爱是否定价值的打压，是彰显自我的狭隘；慈悲的爱是共情需求的看见，是接纳不完美的包容；
自私的爱是将情当筹码的计较，是等价交换的功利；自信的爱是不疑不猜的信任，是给足底气的笃定；自卑的爱是替代决策的包办，是证明价值的卑微；内求的爱是以身作则的感化，是润物无声的影响；外求的爱是强行改变的教化，是强加标准的固执；成熟的爱是彼此成就的共生，是双向奔赴的同行；幼稚的爱是界限模糊的占有，是强求专属的偏执。
跨越语言与国界，真正的爱是无条件的偏爱，是爱你本身，无关任何附加。
品牌项目：我爱你

Hubei Engineering University is a full-time regular undergraduate college sponsored by the People’s Government of Hubei Province. It is a local higher education institution with a profound history of running schools, a beautiful educational environment and a good social reputation. It is located in Xiaogan City, a famous city of filial piety culture in China. The university was founded in 1943. The school emblem is composed of the Chinese and English names of the university, the school’s landmark building – the library, the beautiful Chunchui Lake which reflects the school’s cultural characteristics, and the founding time of the school. The image of the school emblem takes the landmark building – the library and the beautiful Chunchui Lake as the starting point, and uses simple, fast and soft lines to show the school’s dynamic and upward personality. It is also like a ship, symbolizing that Hubei Engineering University is setting sail and embarking on a new journey, leading students to navigate the ocean of knowledge. The deformed library is like a piano keyboard, symbolizing humanistic quality education. When viewed from the side, it resembles the Chinese character “工”， reflecting the engineering education characteristics. The perfect combination of the two symbolizes that the school attaches great importance to the comprehensive and coordinated development of humanistic education and engineering education. The abstract shape of the library symbolizes the school’s concept of “one main body， two wings and multi-level open education”.
Brand Project： VI System Design