ART DIRECTOR: 金永日
DESIGNER: 张怡欣 刘欣 闫茹玉 刘淑予
YEAR: 2025.7
CLIENT: 延青洗浴
延青洗浴成立于2025年6月,坐落于延吉市铁南区,是集洗浴、休闲、娱乐于一体的多功能空间,为家庭聚会与朋友欢聚提供舒适场所。总使用面积达2000平方米,共设两层:一层为洗浴中心,二层为休息娱乐区。标志设计以圆满为核心意象,圆圈中的水波元素,直观呼应洗浴行业的水属性;圆形轮廓则象征洗浴后身心舒展的愉悦感与圆满状态,寓意洗去疲惫、回归本真。这一圆满意象,亦巧妙契合本洗浴中心朝鲜语名称首字母O,延字发音的形态,实现了视觉符号与品牌名称的深层联结。
品牌项目:CI系统设计
Yanqing Bathing Center was established in June 2025 and is located in Tiannan District, Yanji City. It is a multi-functional space that combines bathing, leisure, and entertainment, providing a comfortable place for family gatherings and friends to enjoy themselves. The total usable area is 2,000 square meters and it consists of two floors: the first floor is the bathing center, and the second floor is the rest and entertainment area. The logo design centers around the concept of completeness, with the water wave elements in the circle directly echoing the water nature of the bathing industry; the circular outline symbolizes the pleasant feeling and completeness of the body and mind after bathing, and implies getting rid of fatigue and returning to one’s true self. This circular image also ingeniously aligns with the initial letter “O” of the Korean name of this bathing center and the shape of the pronunciation of the character “Yan”, achieving a deep connection between the visual symbol and the brand name.
Brand Project: CI System Design
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