ART DIRECTOR: 金永日
DESIGNER: 王典 罗双灵
YEAR: 2019.11
CLIENT: 我和狗

如今养狗的人越来越多，狗狗相关的服务、产品也遍地开花，但大多品牌只做单一品类，没有真正的综合性宠物品牌。于是我们打造了M&D（MY&DOG），把“我”和“狗”的羁绊刻进品牌里，喊出“狗狗也是家人”的主张。每一款产品都贯穿着“爱它，更要对它负责”的设计初心，让陪伴更有温度。
品牌项目：VI 系统设计

Nowadays, more and more people are keeping dogs, and related services and products for dogs are emerging everywhere. However, most brands only focus on a single category and do not have truly comprehensive pet brands. Therefore, we created M&D (MY&DOG), embedding the bond between “me” and “the dog” into the brand, and advocating the proposition that “dogs are also family members”. Each product is designed with the core concept of “love it and be responsible for it”, making the companionship more touching.
Brand Project: VI System Design