DESIGNER: 金永日
YEAR: 2014.6
CLIENT: HWY烧烤

HWY烧烤，源自韩国仁川的牛肉主题专门店，构建畜牧-发酵-餐饮一体化全链路品质体系。品牌标识HWY取韩文发音缩写，H象征Harmony（和谐）、W代表Winner（卓越）、Y寓意Young（活力），以臻选牛肉款待每一位食客，兑现品质初心。
品牌项目：VI 系统设计

HWY Barbecue, a beef-themed specialty store originating from Incheon, South Korea, has established an integrated full-chain quality system covering livestock breeding, fermentation, and catering. The brand logo HWY is derived from the phonetic abbreviation of the Korean language. The letter H stands for Harmony, W represents Winner (excellence), and Y implies Young (vitality). The brand offers selected beef to treat every diner and fulfills its commitment to quality from the very beginning.
Brand Project: VI System Design